The searches made by customers hungry for your business...
When you're talking to someone interested in your business, can you tell the difference between someone curious to know more information about what you do and someone asking questions who is ready to make a purchase?
If you've been in business long enough you probably can.
The same is true with google searches. There are searches that indicate someone is still on the fence about your product, and searches that indicate they are ready to make a purchase.
This second category is called buyer-intent keywords.
These are the long tail keywords, short tail keywords and search phrases you want your website to laser focus on.
When you develop authoritative content centered around buyer intent keywords, your website will rank higher and higher when customers ready to make a purchase come looking a small company to do business with.
At 2 The Top SEO, we mine the internet for the most used buyer intent keywords. We then develop the content for your website with a focus on these searches. The result is simple. You rank higher in google and your business grows.