Become your market's most trusted authority.
Take a minute and ask yourself a few questions...
To have a website that ranks at the top of google searches, the answers to these questions and questions like these need thoroughly explained on your company's website.
You need dozens of paragraphs of interesting, high-quality, keyword rich information.
We call that authoritative content.
When people search on google, they don't want taken to unrelated or mediocre results for their search.
They want the best information they can find: Valuable, relevant, trustworthy, authoritative information that answers their questions.
Think about how many times you have searched for things like "number of times cardinals have won the world series", "tallest mountains in the world", or "presidents of the united states".
What page always shows up at the top or near the top? Wikipedia.
Is Wikipedia visually stunning? Are they trying to sell a product or service? Do they advertise on Facebook or with Google AdWords? No, no, and no.
What one factor sets Wikipedia apart that makes their website to almost always rank on page 1? Content. Paragraphs and paragraphs of trustworthy, valuable information.
In order to rank at the top in google searches, you need to become the authority in your market for what you do. You need to become the Wikipedia for what you do. Your website needs to be the class "know-it-all".
Your class mates won't like you, but all the paying customers will. And that's all that matters.
At 2 The Top SEO, we work with you to gather the unique and specific information about what your business does. We then use this information to create the high quality and authoritative content both google and your target customers want when they get to your website.